Tenant mix planning is one of the most critical components shaping a shopping center’s concept, customer experience and rental income performance.
Based on the project’s physical characteristics, architecture, location and target audience, sector demand analyses are conducted and category-based needs are identified.
Competitive conditions are evaluated by analyzing neighboring shopping centers’ tenant mixes, brand diversity, occupancy levels and target audiences, allowing a differentiation strategy unique to the project.
Evolving consumer habits and emerging retail trends are considered to establish a balanced category plan across fashion, technology, food and beverage, services, entertainment, cosmetics and family-oriented categories.
Technical criteria such as projected footfall, floor plan efficiency and circulation analysis are applied in determining store sizes and quantities.
This holistic approach supports strong market positioning, increased visitor loyalty and long-term value creation.