The leasing plan is one of the most critical strategic phases determining the commercial success of a shopping mall. This planning process is not limited to space allocation and rent determination; it also encompasses factors that directly impact the investment’s return period, the efficiency of the brand mix, and the overall customer experience.
The first step in developing a leasing strategy is a comprehensive analysis of the shopping mall’s type, architectural structure, target customer profile, and the socioeconomic dynamics of its location, along with the competitive environment in the surrounding area. By examining the rental policies, sectoral distribution, occupancy rates, and turnover performance of existing and potential competing projects, a leasing model is developed that creates a unique competitive advantage for the project.
Accordingly, sector-based rental analyses are conducted. The revenue potential and regional rental payment capacities of brands operating in fashion, food & beverage, technology, services, entertainment, and other retail categories are evaluated, and appropriate per-square-meter rental values are determined for each category. This process is carried out with a balanced approach that ensures both tenant sustainability and the investor’s revenue objectives.
Leasing terms are clearly and transparently defined based on these analyses. All technical and commercial details—such as floor plans, store sizes, allocated common areas, delivery conditions, and fixed and turnover-based rental models—are addressed within a comprehensive leasing policy framework.
The legal infrastructure of the leasing process is also prepared with great care. Lease agreements are structured to minimize risks for both investors and tenants, covering key aspects such as contract duration, rent escalation formulas, common area expenses, evacuation terms, and security conditions. Together with their annexes, all documents are designed to support operational processes and prevent potential disputes in the future.
A professionally planned leasing model enables the shopping mall to achieve high occupancy rates in the short term while establishing a strong brand mix and a stable rental income structure in the long term.